From Chinatown, With Love

Abrons Arts CenterWing on Wo’s the W.O.W. Project, and grassroots initiative Welcome to Chinatown come together to celebrate the Year of the Metal Ox with the launch of the first edition of From Chinatown, With Lovea Lunar New Year calendar. Designed by photographer Mischelle Moy, this 12-month photo calendar will feature products from 18 Chinatown businesses that evoke celebration of the new year and explore the deep meaning Manhattan’s Chinatown holds for so many in the Asian American community.

Beginning on February 6, patrons who spend $20 or more at participating businesses will receive a free calendar (while supplies last). All of the businesses included in the calendar will be featured in a Lunar New Year Holiday Gift Guide that will be available online and for a pick up throughout Chinatown. 

A limited run of calendars will also be on sale at Wing on Wo and Abrons Arts Center.  A percentage of  proceeds from calendar sales will be donated to the Welcome to Chinatown’s Longevity Fund, a relief fund that supports small businesses in Chinatown.


Wing on Wo’s W.O.W Project is a community-based initiative that reinvents, preserves, and encourages Chinatown’s creative culture and history through arts, culture and activism. Located inside Wing on Wo & Co., the oldest continually-run family business in New York’s Chinatown, The W.O.W Project was established by fifth-generation store owner, Mei Lum, to bring concerns of a rapidly changing Chinatown into a resident-led space for intergenerational dialogue and action. Since its inception in 2016, The W.O.W. Project has held numerous panel discussions about the role of art and social change, an annual storefront artist-in-residency program, film screenings showcasing Asian American women filmmakers, and several Chinatown storytelling open mic nights, that have reached over 1,000 residents. Their core mission is to create space for conversations to happen across language barriers and generational gaps to actively shape the future of Chinatown.

Welcome to Chinatown is a grassroots initiative to support Chinatown businesses and amplify community voices that generates much needed momentum to preserve one of New York City’s most vibrant neighborhoods.

Mischelle Moy (she/her) is a photographer based in Brooklyn, NY, the ancestral home of the Lenape people. Her work frequently plays with color, texture, and shapes. Often with a recognizable aesthetic and style, she enjoys creating brand imagery for small and local businesses.

Image credit: Mischelle Moy